Best Marketing Intelligence Tools

The global economy is changing faster than ever before. Consumers are savvier, and their tastes are fickle. With the rise of the Internet and social media, businesses must be increasingly innovative to stay competitive. Market intelligence tools can help you better understand your customers so that you can make smarter business decisions to stay one step ahead of your competitors. Here we will discuss some market intelligence tools you can use to understand your customers better.

  1. NetBase Quid

NetBase Quid uses big data technology to discover customer insights without bias. It combines a broad range of internet sources such as social media platforms, blogs, news articles, and search engines to generate a unique intelligence. These combined sources allow you to see how your customers engage with your various brands. The team can create personalized reports you can share with employees, suppliers, and partners to understand better what drives customer behavior. Netbase Quids uses real-time data to explore and measure the impact of any actions you might take. 

  1. Trustpilot

Trustpilot offers a unique approach to market intelligence by using crowd-sourcing. It takes customer feedback from consumers, who have already purchased your products, and turns this into actionable information. The default method is to use reviews from websites such as Yelp and Google, but it can also monitor the conversations on LinkedIn and other social media sites. This allows users to understand deeper why customers feel the way they do about your products or services. Their reports are actionable. You can use them for sales optimization and ensure the consumer experience is positive. They also offer an incentive system for customers to send in their feedback. This is an effective way of getting honest customer reviews that are not biased.

  1. Crunchbase Pro

Crunchbase is a business intelligence tool that lets you see how your competitors build their companies. You can use the Crunchbase Pro platform to get information on companies, customers, and funding sources. It allows you to access the best data sets to compare your company with others. The Crunchbase Pro platform covers 15,000+ global startups and 3,500+ venture capital investors. This includes leading Silicon Valley tech companies like Google, Facebook, and LinkedIn. The tool is an excellent way for startups to gain a competitive edge through fast, easy access to the correct information.

  1. WhatRunsWhere

WhatRunsWhere is a tool for digital ads that allows you to see how your competitors use their marketing budgets. You can use it to see where they are spending their money and how effective these marketing channels have been in driving sales. The tool tracks the effectiveness of various marketing channels, including mobile advertising, SEO, and display ads. It can also be used as a real-time alert system for new trends in the marketplace. Small businesses have limited resources. The more efficient they are with their marketing spending, the more likely they will get a return on their investment.

  1. Rival IQ

Rival IQ allows you to compare your customers and competitors with other brands in an objective, third-party manner. It allows you to see how competitors have used their marketing and sales efforts as of a particular date. This enables you to identify any trends or changes that have taken place in your competitors’ business models. This is an effective way of identifying the areas where they outperform you on both the marketing and sales sides. This in-depth analysis allows you to customize your strategy accordingly.

  1. Ontolo

Ontolo is a market intelligence and analytics platform that allows you to see the performance of your social media campaigns. You can use the online dashboard to see how your competition is performing in adding new followers on Twitter, Facebook, and LinkedIn. It lets you monitor long-term trends for all three channels and identify areas where you need to upgrade your marketing strategy. Ontolo also uses web-based and social media data to gain genuine insights about what works for your customers.

The Internet has made it very easy for businesses to access a wealth of information about their customers and competitors. Netbase Quid will help you gain new insights about your customers’ behavior using the most up-to-date data available.



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